We are a community of designers, writers, entrepreneurs, illustrators, researchers, and more.
Our shared values and beliefs influence the work that we do, and the impact we hope to achieve.

Catherine Robertson

Catherine is a writer extraordinaire, the author of four novels (all of which have been #1 bestsellers in New Zealand). She also freelances for various magazines and newspapers, often chats about all sorts of things on the wireless, and attends/ chairs/ co-ordinates as many book events as she possibly can.

She lives beside the sea in Wellington, with her husband, two sons, two rescue dogs, and a pair of adorable kittens. See Catherine's website here.

Callum Robertson

Callum is all kinds of talented at everything creative – illustration, design, writing – you name it he can do it. He can often be found writing and illustrating comics and graphic novels, most of which you can check out on his website along with a selection of his other creations.

On his blog he writes candidly about his creative process, and the challenges of comic development.

Hillary Smith

Hillary is one of those millennials - full of creativity, drive, and a desire to challenge the status quo. She is a University of Otago graduate, where she majored in marketing and minored in design. At Eleven she brings her design thinking to life; digging deeper to discover what humans truly value, and then building the best strategy to deliver it. Hillary also looks after the human that we work with, keeping everyone challenged, inspired and on the same page.

Hillary likes to make t-shirts and draw and paint in her spare time.


Brent Backhouse

Brent is our superstar designer and production lead. He plays an essential role in developing Eleven’s creative ideas, bringing them to to life and making them look fantastic. He possesses the rare ability to move easily between high level design, production and advertising layout; things that often involve a high level of image manipulation and accuracy.

Brent also rides bikes in his spare time.

Sally Fisher

Sally has a crush on words. Her office walls are plastered in them, her bookshelves hold volumes of them and she is happiest when working with them. She loves being presented with research and strategy, insights and musings, then molding them into stories and messages that strike a chord and create a response. She has a crush on other things as well, but now is not the time.

Eleanor Deacon

Eleanor is an Honours graduate from the University of Auckland where she studied media, psychology and politics - pretty much all the fascinating stuff about humans, the societies we live in, and what makes all of us tick. She brings her critical and creative thinking to Eleven’s Hardwired customer insight process, development of customer strategy, and client collaboration.

Eleanor also likes to sing (everything and anything) and talk about politics.

Stephanie Soper

Steph loves three things in life: people, books and the internet. She has an honours degree in English Literature from Victoria University and a Graduate Diploma in Publishing from Whitireia Polytechnic.

After she finished her studies Steph spent five years in the publishing industry, focusing on marketing, communications, and all things digital.

Steph loves books so much that she talks about them on Radio NZ and YouTube. She’s also addicted to social media and coffee, and would love to connect with you online or IRL.

Paul Forrest

Paul is self-taught visual artist, environmentalist and educator based in Wellington. He plants 500 trees a year, likes killing rats, and tours New Zealand with 'The Halo Project' using visual art and sound to promote his passion for all things bird - "If our native birdlife is healthy then the land is healthy". As an educator he is infectiously enthusiastic and sees creativity as a cornerstone for learning and living sustainably.

Visit Paul's website paulforrest.co.nz to view his artwork.